Articles by Joyce Binder

How do we capitalize on Technology?

Is today a new era in capitalism?  Capitalism has previously been based by a paternalistic approach with business tycoons and multinationals allowing access to the consumer through mass production.  However, today through technology a new business model is being offered up to society through platforms and the online market place. This allows more person to person transactions.

Nowadays customers flock to use platforms to fulfil their needs and satisfy their desires, for:

  • Greater convenience of products and services
  • Customization
  • Efficiency and flexibility between the platform and delivered service

There are three main routes by which technology has created new value offerings.

Firstly, by adopting e-platforms such as around the globe for transportation, in Switzerland for home services, we as consumers capitalize indirectly on Technology.  Ordinary customers, not only savvy techs, increase economic growth by generating a big volume of consumption, consequently they tie innovation to technology, transforming human behaviour in the 21st Century and for a long term.

Secondly, Technology has given entrepreneurs new access to market place. Ruth Maclean brilliantly illustrated for the Guardian the story of inspiring women entrepreneurs in technology in Africa, the most promising continents for business expansion in this decade. Nellya Maylis and Aida Mansour Lo, friends and co-creators of Sigeste are investing in technology, teaching girls to code in Senegal-Africa. This is a concrete example and is how we have changed our behaviour because of it.     

Finally, I agree with Briggs, Foutty and Hodgetts when they say that ‘in a business climate driven by powerful digital forces, disruption, rapid fire-innovation, every company is now a technological company’.

Is it enough? How shall we capitalize Technology next? The on demand economy has already changed human behaviour on a daily basis.  Who would have believed they would have entered into an unlicensed taxi of a complete stranger 10 years ago?  This has accessed diversity but also brings risks. It changes the way we buy things but also the way we interact with each other.

In Switzerland the debate about how to frame legally global workforce working for platforms like Uber is happening. Is an Uber driver an independent worker or not? In times of “uberisation” (definition from Ursula Huws Professor of Labour and Globalisation at University of Hertfordshire) we need to accelerate negotiation and discussion to create a clear legislation to keep technology working for us and make sure it does not turn society in a way we do not want.

Learn more about this topic in the Innoversity conference (link)







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